The origins of this festival date back to the 16th century, when the women of the town would gather on the beach to sell or trade the fish their husbands had caught.
Today, this tradition has evolved into a modern and lively event that draws not only locals but also visitors from all over the island and other parts of the Canary Islands. The celebration kicks off August 15th at midday and goes on until nightfall. It has become a true summer highlight, where it’s customary to show up in flip-flops and swimwear, enjoying the music and festive beach atmosphere.
One of the most iconic moments of the day is the famous “Baile de la Morena” on the sand. Hundreds of people gather around two giant moray eel figures that weave through the dancing crowd to the rhythm of the music.
The beach comes alive with a vibrant mix of music, dancing and water. Orchestras, live bands and DJs keep the party going non-stop, while revelers splash each other with hoses, water jets and buckets, turning the beach into a giant aquatic playground. Out at sea, dozens of inflatable boats float, letting you enjoy the fun from the water too.
This year’s musical line-up features:
🎶 Grupo Libertad
🎶 Leyenda Joven
🎶 Pepe Benavente
🎶 Tribute to Olga Tañón
🎶 Fabrizio Salgado
An unforgettable day that keeps tradition alive while reinventing itself each summer — one of the island’s most beloved and refreshing festivities.